About The New Craft House

Hello! We are Hannah and Rosie and together we run The New Craft House. Friends since school, we’ve always been obsessed with crafting. After struggling to find fresh and exciting craft products we set up The New Craft House in 2013. Using traditional crafting techniques in modern and stylish products, our range of kits and workshops inspire everyone to be creative. We work and run workshops from our studio on Broadway Market, East London. We’d love to hear from you so comment, find us on instagram or email us at hello@thenewcrafthouse.com

Meet Hannah

Hannah has always enjoyed making and started sewing more than 8 years ago. She’s a bit of flakey crafter and is always getting distracted with new projects. At the moment she is on a mission to make an entirely handmade wardrobe to try and live more consciously and sustainably.

Meet Rosie

Rosie’s Mum is a big crafter so she grew up surrounded by them! She is good at spending time on slower projects and is a knitting addict. She lives on a canal boat so enjoys working on projects to help turn it into a cosy home.

 The Long Story...

We both went to school together in Germany so have known each other since we were about 12. We lived together at college and visited each other often when we eventually both went to different Universities. After Uni, Hannah lived back in Germany for a while and it was during one of Rosie’s visits that we decided to start our blog. We had both been crafting lots in our spare time and wanted an outlet to share our projects! It was also the perfect way for us to stay in contact whilst living far apart.

We set up The New Craft Society (our previous blog name) in February 2013 with zero knowledge or experience of blogging, we learned everything as we went along. Our blog grew far more than we dreamed possible though and less than a year after we started we won the Cosmopolitan Magazine Best Craft Blog award!


Around the same time as winning the award we both moved into a house in East London, you may have seen its pink door in some of our pictures. Our blog continued to grow and we started running workshops for companies like Converse and Cath Kidston and writing features, you can see everyone we’ve worked with on our Press page. When we officially turned 1 we also held our blog birthday event with Liberty – a pretty big deal for two of the biggest Liberty print fans on the planet!

Eek Hats The New Craft Society WATG 5

Since then we’ve developed our blog into a full-time business for both of us. We run lots of craft workshops, write regular features for magazines like Mollie Makes, appear on TV and sell our own line of products. We also won an award for entrepreneurship from UCL. We’re now work full time together on the business from a studio on Broadway Market, East London. We’re really proud of everything we’ve achieved in the past few years and so excited for everything we have planned next!

rosie and hannah new craft

Hannah + Rosie

  • This Liberty @byhandlondon Charlotte skirt had been in my 'to sew' pile for over a year til I eventually got round to sewing it this week. Feels good to finally be able to wiggle around in it! 💃
#mmmay17 #charlotteskirt #byhandlondon #byhandlondoncharlotte #libertyprint #memademay #memademay2017 #memademay17
  • Did someone say PARTY? 🍾 This hot day has obviously got us thinking about Summer and what better way to celebrate than with a drink, dance and your fave handmade outfit? We're holding a Summer party - grab your sewing pals and book your ticket now to get an early bird discount, hope to see you on Saturday 19th August! link in bio 👯
  • Spending a slow, lazy Sunday working on some samples for our Hand Embroidered Lettering class at @westelmuk in a few weeks 🌷🌷 Come along to learn how to stitch some words (and maybe a flower or two 😉.) Link to book all of our workshops is in bio, we'd love to see you there! ✨ .
#embroidery #modernembroidery #stitching #westelm
  • Throwback to our last Refashioning with Embroidery workshops with @elisalex. We had so much fun and can't wait to have her back in a couple of weeks. If you want to join us be quick, there are only two spots left! Link to tickets for all of our workshops is in bio ✨✂✨ ps. Can you spot @gabberdashery? 👋😉#modernembroidery #embroideryclass #embroidery
  • Wearing my @byhandlondon Sabrina dress for Me Made May today. So happy to finally be able to wear it with no tights! 💃 Fabric from @wearethefabricstore ✂ .
#memademay #mmmay2017 #memademay17 #memademay2017 #sabrinadress #byhandlondon #byhandlondonsabrina #thefabricstore #sewcialist #sewcialists
  • Been stitch-doodling a few samples for our upcoming Hand Embroidered Lettering class at the @westelmuk store, this pillowcase might be our fave so far! Tickets are still available for just £45 and the link to all of our workshops is in our bio (there are a few other new classes up there too 😉)✂✂
#embroidery #modernembroidery #embroideryworkshop #westelm #westelmworkshops #embroideryclass