Privacy Policy
The New Craft House (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, subscribe to our newsletter or otherwise interact with us.
For the purposes of UK data protection law, The New Craft House Ltd. is the data controller responsible for your personal information.
CONTACT DETAILS
The New Craft House Ltd.
32 Bocking Street
London
E8 3FP
United Kingdom
Email: studio@thenewcrafthouse.com
PERSONAL INFORMATION WE COLLECT
Information You Provide Directly
When you place an order, subscribe to our newsletter, contact us or otherwise interact with us, we may collect:
• Name
• Billing address
• Delivery address
• Email address
• Telephone number
• Order history
• Any information you choose to provide when contacting us
Information Collected Automatically
When you visit our website, we may automatically collect:
• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited
• Website usage information
• Cookie and tracking information
Payment Information
We do not store or have access to your full payment card details. Payments are processed securely through Shopify and authorised payment providers.
HOW DO WE USE YOUR INFORMATION?
We use your personal information to:
• Process and fulfil orders
• Deliver products to you
• Process payments, refunds and returns
• Communicate with you regarding your orders
• Respond to customer service enquiries
• Prevent fraud and maintain website security
• Improve our products, services and website
• Comply with legal and regulatory obligations
• Send marketing communications where you have chosen to receive them
LEGAL BASIS FOR PROCESSING
Under UK GDPR, we rely on the following legal bases:
Contract
We process your information where necessary to fulfil our contract with you, including processing orders, taking payment and arranging delivery.
Legal Obligation
We process information where required to comply with legal obligations, including tax, accounting and regulatory requirements.
Legitimate Interests
We may process information where necessary for our legitimate interests, including:
• Operating and improving our business
• Customer service and support
• Website administration
• Fraud prevention and security
• Analysing website performance
Consent
We rely on consent for:
• Email marketing communications
• Non-essential cookies and analytics where required
You may withdraw your consent at any time.
EMAIL MARKETING
If you subscribe to our newsletter, we may send you information about:
• New products
• Promotions and special offers
• Events and workshops
• News and updates
We use Klaviyo to manage our email marketing communications.
You can unsubscribe at any time by:
• Clicking the unsubscribe link in any marketing email
• Contacting us directly
Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.
WHO WE SHARE YOUR INFORMATION WITH
We only share personal information where necessary to operate our business.
This may include:
• Shopify, our e-commerce platform provider
• Payment processors
• Delivery and courier companies
• Klaviyo, our email marketing provider
• Google Analytics, our website analytics provider
• Professional advisers such as accountants, insurers and legal advisers
• Government authorities or regulators where required by law
We do not sell your personal information to third parties.
INTERNATIONAL DATA TRANSFERS
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we ensure appropriate safeguards are in place as required by UK data protection law. These safeguards may include adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.
DATA RETENTION
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. We may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
COOKIES
Our website uses cookies and similar technologies to improve your browsing experience and help our website function effectively.
Essential Cookies
These cookies are necessary for the operation of the website and cannot be disabled.
Analytics Cookies
With your consent, we use analytics cookies to understand how visitors use our website and to help improve its performance and functionality.
You can manage your cookie preferences through our cookie banner and your browser settings.
SECURITY
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.
While we take reasonable steps to safeguard information, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
CONTACT US
If you have any questions about this Privacy Policy or how we process your personal information, please contact:
The New Craft House Ltd.
32 Bocking Street
London
E8 3FP
Email: studio@thenewcrafthouse.com